My Choices Foundation

Get fit, challenge yourself and raise awareness and funds for ending gender-based violence

Get fit, challenge yourself and raise awareness and funds for ending gender-based violence

My Choices Foundation partners with Cycle for Good to mobilise people through the collective power of cycling and provide women and young girls with choices to live their lives free of violence, abuse, and exploitation. We encourage every cycling enthusiast to join the ride and support our journey to end gender-based violence and transform India […]

My Choices Foundation partners with Cycle for Good to mobilise people through the collective power of cycling and provide women and young girls with choices to live their lives free of violence, abuse, and exploitation. We encourage every cycling enthusiast to join the ride and support our journey to end gender-based violence and transform India into a safe and peaceful place to live in.

Cycle for Good is a virtual event inspired by being simple and “Doing Good”, covering 15 major cities in India. Through “Cycle for Good”, you can do good for yourself and others. You can choose and support the cause you are passionate about, the route, starting point, finishing point and time and date according to your convenience.

The coronavirus pandemic and the corresponding economic crisis impacted our fundraising efforts. We recognise the challenges are multiple, but the need to provide safe lives for children and women have risen as well. Recent studies indicate that lockdown and stay-at-home restrictions spiked domestic violence cases, child marriages and human trafficking. We ask for your help to meet the pressing need.

When you register for the “Cycle for Good’, a fixed amount of INR 100, 200 or the desired amount of your own will go towards fighting gender-based violence. My Choices Foundation, an NGO fighting gender-based violence will receive the fund based on the subject category. We encourage you to accept fitness as the new way of life as well as support a cause they believe in and register for the event. One participant can register for more than one category and can choose their own route and location. You will have to sync your activity through Google, Edomondo, GOQii, Fast Track, Run Keeper of any of the tracking device. E- certificates, medal, t-shirt, neck multi-wear will be awarded to the participant based on the selected category.

Cycling is a healthy low-impact exercise enjoyed by people of all ages. It is a fun- green activity bringing together society and decluttering the city. Apart from physical well-being cycling improves your mental well-being and boosts your immune system.

If you’re a cycling enthusiast or anyone who wants to be a change by being simple and “Doing Good”, seize this opportunity and be the change you wanted to be.

Click on the link below to sign up for Cycle for Good

Every ride. Every rider. Join us. Support us.

My Choices Foundation

This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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Understanding Child Trafficking & Commercial Sexual Exploitation in West Bengal, India

Understanding Child Trafficking & Commercial Sexual Exploitation in West Bengal, India

Gaps in knowledge and risk perception on the child trafficking (CT) and commercial sexual exploitation of children (CSEC) are among some of the key drivers for the continued exploitation of children in West Bengal, India, a new study shows. The study, “Understanding Child Trafficking and Commercial Sexual Exploitation of Children in West Bengal India”, was […]

Gaps in knowledge and risk perception on the child trafficking (CT) and commercial sexual exploitation of children (CSEC) are among some of the key drivers for the continued exploitation of children in West Bengal, India, a new study shows.

The study, “Understanding Child Trafficking and Commercial Sexual Exploitation of Children in West Bengal India”, was commissioned by Seefar and My Choices Foundation and conducted by Sattva Consulting from August to December 2020. The study was conducted in three vulnerable districts in West Bengal, namely Bankura, Bardhaman and Birbhum.

Out of the 15 million victims of sex trafficking in India each year, up to 40% are adolescents and children, some as young as nine years old. West Bengal is among India’s most vulnerable states, with the highest number of children trafficked in India in 2016. The study found that individual factors such as chronic poverty, unemployment and the lure of a better life make children more vulnerable to child marriage, child labour and unsafe migration that could lead to CT and CSEC. Additionally, COVID-19 has fuelled cases of child marriage and school dropouts, triggered by financial pressures and increased harmful online practices, as children spend more time on the Internet.

If knowledge and risk perception gaps among children, families, and the wider community are addressed, CT and CSEC can be prevented. Seefar and My Choices Foundation have utilised findings from the report to inform their integrated campaign “Surokhito Gram Karyakrom” (Safe Village Program) launched in three districts of West Bengal in February 2021. The campaign aims to promote the role that children, families and the wider community, including teachers, health workers, police and Panchayat leaders, can play in ending CT and CSEC.

Surokhito Gram Karyakrom, which means Safe Village Programme in Bengali, will test the relative efficacy of varying breadth and depth of the intervention. This will be done through a spectrum of activities, such as school-based events, community-based events and one-to-one counselling. The interventions will take place over six months.

Surokhito Gram Karyakrom is funded by the Foreign, Commonwealth and Development Office and the Global Fund to End Modern Slavery.

About Seefar

Seefar is a social enterprise that provides opportunities to vulnerable populations to advance and enhance themselves and specialises in justice, migration and social inclusion.

About My Choices Foundation (MCF)

MCF is a locally rooted campaign and services network, dedicated to eliminating sex trafficking in India, with vast experience in programming with the local context in West Bengal.

My Choices Foundation

This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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Engaging Young Boys To Reduce And Prevent Gender-Based Violence

Engaging Young Boys To Reduce And Prevent Gender-Based Violence

“There are many NGOs working on women and girls’ issues, but I can’t recall any NGO that works with issues concerning boys. I feel the latter is very serious as well, one that calls for our attention, which is why I’m so happy to be part of this along with Aangan Trust and My Choices […]

“There are many NGOs working on women and girls’ issues, but I can’t recall any NGO that works with issues concerning boys. I feel the latter is very serious as well, one that calls for our attention, which is why I’m so happy to be part of this along with Aangan Trust and My Choices Foundation” says Rakesh, Young Host.

Youth Hosts who volunteered to be a part of the BoyTalk Project

As part of the BoyTalk Project, My Choices Foundation in partnership with Aangan Trust conducted a Master Trainer Programme for Youth Hosts on 16 and 17 March 2021. The aim of the programme was to facilitate comprehensive soft-skill development in young boys with respect to forming and sustaining group learning.

The BoyTalk project encourages young men to initiate conversations around toxic masculinity and gender-based stereotypes and understand how these preconceived notions can be harmful. Through conversations led by our Youth Hosts within their communities, young boys will be able to learn about healthy expressions of masculinity, how masculinity is a spectrum and will try to change the rigid gender narratives around “what it means to be a man.”

12 Youth Hosts attended the training programme. They gathered an in-depth understanding of key skills with the help of five states of the group learning process – forming, storming, norming, performing and grounding. At the end of the session, they felt confident about being able to coach and mentor adolescents.

If you would like to know more about the BoyTalk project, click here.

My Choices Foundation

This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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Sarita’s walk towards freedom

Sarita’s walk towards freedom

Sarita was married at 21. She didn’t know that her husband was an alcoholic when they got married. 11 years have passed with sleepless nights, broken bones and dried tears because of high levels of violence, harassment and abuse. When she was pregnant, she was badly beaten up by her husband and in-laws. Her mobile […]

Sarita was married at 21. She didn’t know that her husband was an alcoholic when they got married. 11 years have passed with sleepless nights, broken bones and dried tears because of high levels of violence, harassment and abuse. When she was pregnant, she was badly beaten up by her husband and in-laws. Her mobile phone and money were snatched and she was pushed out of her home in the middle of the night. With no money, she stayed by the door all night.

Hearing about the situation from neighbours, her parents arrived and took her to their place. After the delivery, the two families met and counselled Sarita’s husband. He assured both families that he wouldn’t be violent anymore. But it didn’t even last for two weeks. Sarita felt helpless and suicidal but accepted it as her fate. The situation worsened and she attempted suicide, but she was saved at the hospital. She moved to her parent’s home and found a job at a supermarket. Since her husband’s harassment continued, she approached a lawyer for help. But the lawyer took her money and disappeared. She was completely shattered and had no idea what to do next.

That’s when she came into contact with one of the PeaceMakers in the community. After hours and days of counselling, she understood the negative impacts of domestic violence – it was a journey of discovery as well as a ray of hope for her.

Sarita gathered courage and with the help of OPM’s legal team, filed a case of domestic violence and felt empowered enough to want to put an end to the relationship. She has taken steps to settle the matter amicably through mutual consent and is all set to start a new life free from violence, abuse and exploitation. Now, she lives peacefully with her lovely two daughters. She inspires women in her community to speak up against violence and shows that women can lead a peaceful life once we stand up for ourselves.

My Choices Foundation

This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

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My Choices Foundation holds media sensitisation workshop on anti-child trafficking in West Bengal

My Choices Foundation holds media sensitisation workshop on anti-child trafficking in West Bengal

In an initiative to enable media to capture anti-child trafficking issues and pave the way to prevent child trafficking, My Choices Foundation conducted a one-day media sensitisation workshop at Birbhum, West Bengal on 8 March 2021. Lieutenant Dr. Hemanta Saha, Professor of Botany at Vidhya Sagar College in Birbhum inaugurated the programme and spoke on […]

In an initiative to enable media to capture anti-child trafficking issues and pave the way to prevent child trafficking, My Choices Foundation conducted a one-day media sensitisation workshop at Birbhum, West Bengal on 8 March 2021.

Lieutenant Dr. Hemanta Saha, Professor of Botany at Vidhya Sagar College in Birbhum inaugurated the programme and spoke on the importance of International Women’s Day, and how media can play a role in uplifting the lives of many women stuck in the clutches of trafficking. He appreciated the efforts of the My Choices Foundation’s work to end trafficking in West Bengal.

Vivian Isaac, the Programme Director of My Choices Foundation briefed the objectives of the workshop and management of Surokhito Gram Karyakrom (Safe Village Program in Bengali), anti-child trafficking campaign at Birbhum, Bankura and Bardhaman and sought support from the media fraternity for empowering the villages/communities on prevention of child trafficking and child sexual exploitation. He said, “The pen can reach where the sun cannot”.

Touching upon what child trafficking is all about, Soma Chakraborthy, Community-Based Organisation Liasion Officer applauded the journalists for their efforts and encouraged them to shape stories that point to solutions and counter misconceptions. She emphasised, “The story needs to be told in an informed voice grounded on empathy and sensitivity for the people to understand what trafficking is and why it must be eradicated.”

Adding a legal perspective to the programme, Ajjur Rehman, Public Prosecutor spoke about constitutional and legal dimensions and the existing laws under the Constitution of India. It was emphasised that stronger implementation of laws would be one of the pathways to end child trafficking.

If you would like to know more about the campaign/programme, click here – Media Kit (English), Media Kit (Bengali)

My Choices Foundation

This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

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Survivor’s guide to getting through Valentine’s Day

Survivor’s guide to getting through Valentine’s Day

Valentine’s Day tends to trigger survivors of violence and abuse. Flowers and chocolates – a staple of Valentine’s Day as well as an apology gift – reminds survivors of the trauma they had been subjected to by their abuser. While the road to recovery may not be a smooth sailing boat, here are some things […]

Valentine’s Day tends to trigger survivors of violence and abuse. Flowers and chocolates – a staple of Valentine’s Day as well as an apology gift – reminds survivors of the trauma they had been subjected to by their abuser.

While the road to recovery may not be a smooth sailing boat, here are some things we can do to survive Valentine’s Day:

  • Start a new tradition: No matter what stage you are at your healing journey, you can always start something new that makes you feel good about yourself. Take the pressure off by focusing on romantic relationships and delve deeper into the relationship you have with yourself. Self Love Y’all!
  • Make yourself comfortable: Not interested in spending this day with couples? Say no. It’s okay to prioritise yourself instead of pleasing others. Stay in, watch a movie, eat ice cream or do whatever that makes you happy. You are allowed to feel anything and everything
  • Unplug: Social Media has become our worst enemy. It might help to not watch constant updates from around the world as well as advertisers bombarding us with Valentine’s Day special offers. Shut social media for a few days. It will help take the pressure off.
  • Plan in advance: It is always good to plan ahead of time about the days you know might trigger you and what steps you can take to avoid these triggers. It may not be Valentine’s Day, it always could be any other day that reminds you of someone/something. Plan what can help you overcome these triggers.
  • Surround yourself with people you trust: You must be around people who love you and whom you can trust. Let’s avoid people who might try to convince you to return to your abuser.
  • Do not be afraid to ask for help: If you or someone you know is in an abusive relationship, please know that you are not alone. We are here to help you. Call 1800 212 9131 to seek assistance in cases of domestic violence and abuse. If it is unsafe for you to call drop us a text or Whatsapp on 9333 40 4141. You can always take this quiz to know whether your relationship is healthy or unhealthy.
  • Rock the cliché: Watching a movie, eating a tub of ice cream, taking a nap, staying indoors, having a paintball fight, travelling or celebrating female friendships on Galentine’s Day will never get old. Don’t feel uncomfortable to do what makes you happy!
  • Forgive yourself: It’s okay if you are not able to do any of the things listed above. You can always restart whenever you feel you are ready. The most important part is that you should be comfortable.
  • At the end of the day, different things work for each of us. Choose what makes you happy. Always remember that there is always hope and help. To quote the one and only Albus Dumbledore “Happiness can be found even in the darkest of times if only one remembers to turn on the light”.

    Our sincere hope is that triggers caused by days like Valentine’s Day might become less impactful and destabilizing over time through support and right methods. This journey may be a long one but we will always be there supporting you through it.

    My Choices Foundation

    This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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    Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

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    Love shouldn’t hurt: Valentine’s Day from the eyes of survivors of violence

    Love shouldn’t hurt: Valentine’s Day from the eyes of survivors of violence

    With Valentine’s Day around the corner, love is in the air. We may associate this day with love, affection, chocolates and flowers but it is not the same for everyone. Valentine’s Day can be a trigger for survivors of abuse and violence. In the past, brands have tried to align themselves to market this day […]

    With Valentine’s Day around the corner, love is in the air. We may associate this day with love, affection, chocolates and flowers but it is not the same for everyone. Valentine’s Day can be a trigger for survivors of abuse and violence.

    In the past, brands have tried to align themselves to market this day as an inclusive day. Unfortunately, no matter how inclusive we try to be, this day is dedicated to couples. For the survivors of abuse, it can mark as a day that reminds them of abuse and trauma that they have faced or are facing in their relationships.

    Intimate partner violence is very common in India. According to the National Family Health Survey- 4, 1 in 3 women faces domestic violence. While some seek assistance and can break free from their abusers, the physical, psychological and emotional trauma can remain for the rest of their lives. A day like 14th of February or Valentine’s Day can push survivors into feeling more alone and depressed than they do any other day of the year.

    Surviving abuse or violence may not imply being free from the trauma

    Abusive relationships tend to leave a mark. Survivors can suffer from psychological, physical, or emotional distress. Many become susceptible to addictions to drugs or alcohol or develop psychological issues like PTSD (Post-traumatic stress disorder). Days like Valentine’s day can be painful since abusers tend to abuse under the garb of love. Gifts like flowers and chocolates which are the staple of V-Day are also presented as an apology after the abuse. These small triggers can create uncomfortable situations for survivors.

    Getting through V-Day

    The road to recovery for a survivor is slow and a gradual process. It is essential to acknowledge the situation and to understand that you have the power to define yourself and not let any event or day define who you are.

    My Choices Foundation

    This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

    Share this story

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    Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

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    Orange the World: End Gender Based Violence

    Orange the World: End Gender Based Violence

    A 19-year-old woman was gang-raped by four men. Woman was beaten to death by her in-laws for dowry. 35-year-old woman was locked inside the toilet for over a year by her husband. Class 7 girl was raped and forced to marry. These are only a few of the many heartbreaking incidents that happened in […]

    A 19-year-old woman was gang-raped by four men.
    Woman was beaten to death by her in-laws for dowry.
    35-year-old woman was locked inside the toilet for over a year by her husband.
    Class 7 girl was raped and forced to marry.

    These are only a few of the many heartbreaking incidents that happened in India during this year. Violence against women and girls is a human rights violation. It shocks us all and shakes the whole society.

    Today (November 25), we commemorate International Day for the Elimination of Violence against Women and launch the 16 Days of activism against gender-based violence that ends on International Human Rights Day (December 10).

    These 16 days are a bridge between thinking of gender violence as a ‘women’s issue’ and understanding it as a ‘human rights’ concern that affects and touches all of us.

    HARSH TRUTHS

    Though tremendous progress has been made in the prevention of gender-based violence, it is still highly prevalent.

    India is still rated high in terms of the severity and frequency of Gender-Based Violence. India can overwhelm you with her love but she also destroys you with her violence – especially if you are a girl.

    Millions of girls and women are denied choices and experience various forms of violence during their lives – from child marriage, domestic violence, rape, harassment at work, sexual violence and physical abuse at home.

    Since the outbreak of COVID-19 and as quarantines take effect around the world, there has been a huge upsurge in domestic violence – and now, many experts refer ‘domestic violence’ as the pandemic within the pandemic – an ‘intimate terrorism’.

    Early forced marriages and India’s missing daughters continue to rise. Women and children are trafficked as part of a nationwide trade and end up in domestic and sexual slavery.

    But it rarely dominates headlines and there is little public outrage or political will to end.

    WHAT WE DO

    My Choices Foundation is determined to end sex trafficking and stop domestic violence and raise voices to end all forms of violence against women and girls. We focus on educating young girls and empowering women to make free choices about their lives.

    Our strategies include working with boys and men to bring a behavioural and attitudinal change towards women and girls.

    The 16 Days of activism is the right time to listen, respond and act to prevent violence against women and girls. It is time to challenge the deep-rooted societal and cultural norms and demand strong policies and regulations against gender-based violence.

    A safe world for girls and women is a shared responsibility. We must work together to create a world where every woman and girl feels safe at home, at work and on the street.

    We all know what the right thing is to do, so let’s start doing it!

    YOU CAN TAKE PART BY

  • Starting the conversation around violence against women and girls within your family or community.
  • Phone our helpline to report domestic violence  – 1800 212 9131. To report sex trafficking and child marriage, call 1800 419 8588.
  • Volunteer for organisations fighting to end violence against women.
  • Listen to and believe all survivors.
  • Join our social media campaign #endviolenceagainstwomen by telling us ‘What stereotype will you challenge?’. Tag #mychoicesfoundation to let us know.
  • Donating to My Choices Foundation to continue our fight to provide women and children with a choice to live free from abuse, violence and exploitation.
  • My Choices Foundation

    This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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    Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

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    Shobha’s Decision For A Better Future

    Shobha’s Decision For A Better Future

    15-year old Shobha* loves to study and says, “It makes me so happy and is a way for a better life”. She works hard to ace her board exams now. Without your help, she would have resorted to prostitution out of desperation to support her family. Born in a poor background, Shobha’s parents struggled hard […]

    15-year old Shobha* loves to study and says, “It makes me so happy and is a way for a better life”. She works hard to ace her board exams now. Without your help, she would have resorted to prostitution out of desperation to support her family.

    Born in a poor background, Shobha’s parents struggled hard to put food on the table. They made INR 100 per day as daily labourers, taking up random jobs that come their way. It didn’t deter Shobha. She was determined to go to school, study hard and become a respected professional in the future.

    SILENCED AND SHATTERED

    Unexpectedly, one day her father fell ill and couldn’t go to work any longer. Her mother’s earnings were barely enough to get through a day and her father’s medical expenses began to mount up. Village leaders and religious practitioners advised Shobha to be dedicated to temple – the prevalence of the ancient Devadasi system still exists in some parts of India. It is an oppressive practice of young girls and women being regarded as temple property and sexually exploited. With no knowledge about the consequences, Shobha agreed.

    HOPE ARRIVED

    During 2019, we have organized the Safe Village Program, a two-day program for educating and empowering communities about sex trafficking. Our Implementing Partner on the ground heard about Shobha’s situation from one of the villagers. He reported this to Operation Red Alert (the Anti-trafficking arm of My Choices Foundation) and immediately intervened.

    We partner with grassroot-level NGOs and community-based organizations to empower the vulnerable population through various awareness programs on sex trafficking, child abuse, child marriage, child sexual slavery and gender-based violence.

    We met with Shobha’s family and explained the brutal effects of prostitution and the age-old harmful practices of the temple prostitution. Though they were reluctant initially, our persistent efforts made them realize their mistakes.

    BE PART OF THE JOURNEY

    Thanks to our partners and supporters, Shobha has been saved from one of the acute degenerative practices for suppressing young girls and women. She is happy and confident, and equipped to lead her life on her own choice.

    On this World Day Against Trafficking in Persons, would you like to support girls like Shobha, please click here.

    *Name changed for protecting the identity of a young girl

    My Choices Foundation

    This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

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    Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

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    Celebrating International Day Of The Girl: Make The Unheard Heard

    Celebrating International Day Of The Girl: Make The Unheard Heard

    On International Day of the Girl, we celebrate the strength and potential of girls across the world. This day is an opportunity to reinforce the needs and challenges girls face while promoting girls’ empowerment and the fulfilment of their human rights. My Choices Foundation stands with girls everywhere as they break stereotypes, push boundaries, lead […]

    On International Day of the Girl, we celebrate the strength and potential of girls across the world. This day is an opportunity to reinforce the needs and challenges girls face while promoting girls’ empowerment and the fulfilment of their human rights. My Choices Foundation stands with girls everywhere as they break stereotypes, push boundaries, lead global movements, and take charge of their future.

    In the latest edition of Sanctuary magazine, our founder Elca Grobler has shared the story behind My Choices Foundation and how we make an impact among girls and women in India. You can check out here.

    Girls are bold and their actions are transformative. As this year’s theme ‘My voice, our equal future’ highlights, they are increasingly proving to be raising their voices and taking charge of their future – from addressing gender-based violence, to closing the education gap and eliminating child marriage.

    “There are two powers in the world; one is the sword and the other is the pen. There is a third power stronger than both, that of women and girls”.

    – Malala Yousafzai, Educational activist

    CHALLENGES GIRLS’ FACE

    Girls are an active part of society and have made tremendous progress in the last few years. Yet far too often, they are denied their rights and opportunities to realise the full potential. Most girls aren’t getting a fair start in life. The shutdown of schools and other effects of COVID-19 have put millions of girls at risk more than ever before. There is a huge spike in domestic violence cases and it is predicted that most girls would never return to school.

    We are at the brink of losing years of progress. We cannot afford it and we need to act fast.

    WHAT WE DO

    My Choices Foundation creates awareness about child sexual abuse, child marriage, child sexual slavery, cyberbullying, and harassment through multiple awareness programs. We educate young girls and equip women to be agents of change. We fight to stop gender-based violence so that girls everywhere can live a life of dignity.

    We strongly hold the value of educating and empowering girls as well as boys for an equal future and balanced world.

    Girls’ eye view is important in solving their challenges and our powerful interventions and approaches are aimed at working alongside young people in the community – we listen to them, understand their needs and help put their ideas into action. We are inspired and amazed by the enthusiasm within each girl we encounter during our field-based programs and grass root-level activations. They are strong, determined and prepared to lead for a better future.

    We encourage you to take a moment to voice your thoughts on the conditions girls face in your neighbourhood, community and society.

    We invite you to share your voice below on this question: “How can we support girls to become future leaders of our world?”

    Let’s keep the conversation going to make the unheard heard.

    My Choices Foundation

    This post was authored by the My Choices Foundation communications team. Our mission is to keep you informed on the cause, and hopeful that transformation is possible one story at a time.

    Share this story

    Support Our Work

    Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

    or sign up to our newsletter