My Choices Foundation

Our Story

The fire within us is burning bright; a steady radiance of fearless, unstoppable and powerful glow. We are committed to stopping domestic violence and sex trafficking. We’ve come a long way, but there’s more to do.

Our Mission

My Choices Foundation aims to give women, children and families choices to live lives free from violence, abuse and exploitation.

Our strategy

We work to fulfil the mission by:

Our approach

Our four-pillar approach is grounded on a theory of change and guides the transformation we want to see in India.

Our Values

Our values are the foundation of our actions and decisions. It reflects our priorities, attitudes and perspectives that we bring to work:


We believe that a better world is often just a choice away.


We are kind, caring, brave and passionate.


We act with courage, ask tough questions and challenge the status quo.


We always strive to find new and innovative ways to solve society’s tough problems.


We do the right thing and take responsibility for our actions.


We treat all with respect, dignity and integrity.


We trust the power of partnerships and collaboration.

Our Credo, What we live by…

My Choices Foundation’s credo is the foundation of who we are, what we do, and why we get out of bed each morning.

Our journey

With the choices we make, we have the power to change our lives and the lives of those around us.

We made the choice to believe that women and girls can become the change agents in their communities to fight domestic violence and sex trafficking. We believed they have the courage, the remarkable commitment and the loving-kindness to do this.

This gave birth to the My Choices Foundation in 2012.

We started with a firm belief that giving women and girls the power to make their own choices to live lives free of abuse, violence and exploitation is an immense step forward. Those choices have the power to change their future and the future of other women and girls in their communities.

In 2022, we mark our 10-year anniversary of My Choices Foundation. The first 10 years has been a fearless and passionate journey with a committed team – we are proud of our progress and humbled to have come so far since our humble beginnings in 2012. Over the years, our programmes evolved, our knowledge expanded, our team grew and reached millions of people.

We have come a long way since training our first group of Operation PeaceMakers – community women who are the facilitators of change in their communities. We realised our ambition of creating our own Safe Home, a place of refuge and hope for new beginnings for women and children.

With our work and reach in Domestic Violence growing and expanding, we started getting calls on our helpline of missing children or young girls that have been trafficked. The true scale of children and young girls that went missing or being trafficked was astronomical. We couldn’t keep quiet.

We stepped into the unknown waters, but we had the grit, spirit and courage – the work of Operation Red Alert began in 2014.

Braving the long and rocky roads, we travelled thousands of miles to reach the farthest parts of the country to educate families about the importance of protecting their children, women and communities from traffickers. Fast forward to the present, we have grown into one of India’s largest NGOs focused on the prevention of sex trafficking.

Our days are long, the journey is hard. We deal with a lot of pain, grief and sorrow, and this grief sometimes sinks deep into our bones. It breaks us but makes us stronger, tougher and fiercer.

We, at My Choices Foundation, are warriors and survivors. We have shown and proved that when a group of committed and passionate people come together, we can make a lasting difference.

From 2012 to 2021, My Choices Foundation has empowered millions of children, women, families and communities to make transformative choices to live lives free from abuse, violence and sexual exploitation in ten states – Andhra Pradesh, Bihar, Chhattisgarh, Jharkhand, Karnataka, Maharashtra, Odisha, Rajasthan, Telangana and West Bengal – in more than 6,500 locations across the nation of India. It would not be possible without the support of our generous donors over the course of the last 10-years.

The fire within us is burning bright; a steady radiance of fearless, unstoppable and powerful glow. We know who we are and what needs to be done. We have done it before. We will do it again for the next decade and many more decades down the line. We will continue to plan, refine our thinking and build on our vision to give every woman and girl the choices to live a life free from abuse, violence and exploitation. We are determined to make it happen.

Read about our journey in giving women and girls the choice to live a life free from violence and abuse in India.

Related pages

Meet our team

Get to know the faces and stories of our awesome team!

Our videos

Watch a collection of our favourite videos on our cause and work.

Support Our Work

Your donations make it possible for us to give women and girls the choice to live a life free from violence and exploitation.

or sign up to our newsletter