Behind all of My Choices Foundation’s accomplishments is the fearless courage and unstoppable passion of over 200 employees spread across the country and over 100 Implementing Partners, living up to the organisational values of transformation, passion, courage, innovation, accountability, equality and partnerships.
Get to know our leadership team here, who are passionate professionals dedicated to making a positive difference in the world, every single day.
Elca Grobler | Founder and director
My Choices Foundation was founded by Elca Grobler, who has a professional background in finance and investment banking. She holds both a CFA and an MBA. While completing her MBA in Sydney in 2006, Elca realised that her true calling lay beyond the corporate world — she felt a deep conviction that she could not return to a “normal” job, but instead needed to dedicate her life to serving women and children in need.
In 2011, Elca and her husband, Roger, took a leap of faith and moved to India with their three young children. Shortly afterwards, My Choices Foundation was born, and from that moment, there was no looking back. When asked how long she intends to remain in India, Elca simply answers: “Indefinitely” — because there is still so much work to be done.
Elca brings with her not only professional expertise in finance but also exceptional leadership and strategic vision. Under her guidance, My Choices Foundation has grown from a small grassroots initiative into a nationally recognised organisation impacting millions of women and children every year.
She is deeply committed to building strong teams, cultivating partnerships, and designing sustainable, scalable programmes that address the root causes of domestic violence and sex trafficking. Her ability to combine strategic direction with compassionate leadership continues to shape My Choices Foundation's long-term success and impact.
Elca volunteers all of her time and energy to My Choices Foundation. She is married to her loving husband, Roger Grobler, and is a proud mother to Gabrielle, Joshua, and Zoë.
Outside of her work, Elca treasures time with her family. When time allows, Elca loves rock climbing, mountain biking, travelling, and sharing adventures with her children. A passionate photographer and filmmaker, Elca has captured many of the photos featured on the My Choices Foundation website and has produced over a dozen short “documentaries” celebrating the joy and vibrancy of life with friends and family.
Archana brian | Co-director
Archana Brian, affectionately known as “Archie,” became Co-Director of My Choices Foundation in July 2025. She had previously led Operation PeaceMaker as Head of Operations from September 2014, providing nearly a decade of dedicated leadership to the mission of ending domestic violence in India. After taking time in 2023 to reprioritise, Archie returned in 2025 to step into the role of Co-Director.
Archie's professional background spans marketing, training and counselling, recruitment and outsourcing, financial planning, and franchising—a diverse blend of skills she leverages to great effect in her leadership role.
She is celebrated for her strategic acumen, visionary outlook, and remarkable ability to deliver on ambitious goals while nurturing cohesive, high-performing teams. Her leadership is defined by a people-first approach, focused on unlocking the passion and strengths of those around her.
Before her return to the Foundation, Archie accrued institutional expertise and wisdom through years of professional practice. Her return at this leadership level marks a natural and meaningful homecoming—one that reinforces My Choices Foundation’s commitment to continuity, innovation, and shared leadership.
Through Operation PeaceMaker, Archie has played a central role in scaling impactful interventions. Her operational leadership ensures that strategic vision is translated into measurable, life-changing outcomes for women and families facing violence, abuse and sexual exploitation.
VIVIAN ISAAC | PROGRAM DIRECTOR | OPERATION RED ALERT
Vivian Isaac, as the Program Director at Operation Red Alert, is a professional who is seldom found in his office; he is almost always in the field. His passion lies in connecting with individuals and forging alliances with like-minded groups to amplify impact.
Holding a law degree and a postgraduate degree in Advertising and Public Relations, Vivian brings over 25 years of experience working with both local and international NGOs. His career has been marked by leadership roles across humanitarian, media, and counselling divisions.
Vivian has spearheaded diverse projects, from educational and mentorship programs for children from impoverished backgrounds and those affected by trafficking, to disaster relief and rehabilitation initiatives in Afghanistan, Sri Lanka, Nepal, and India.
His expertise is particularly strong in establishing partnerships between NGOs, government bodies, police, local administrations, media, and legal entities, facilitating comprehensive and collaborative approaches to social challenges.
PEARL CHORAGUDI | HEAD OF INTERVENTION| OPERATION PEACEMAKER
Pearl Choragudi has been an integral part of Operation PeaceMaker since its establishment in 2012, serving as the Head of Counselling. Over the years, she has evolved into a Mentoring Counsellor, guiding the entire Counselling Team towards excellence in their practices.
Driven by a deep passion for empowering individuals to help themselves, Pearl's journey with Operation PeaceMaker began through a serendipitous encounter with Elca Grobler. With a Master's degree in Psychology, specialising in Counselling, Pearl dedicates herself to ensuring that every client who visits our counselling centres leaves with renewed hope and a lighter heart.
Pearl's dedication to her work is supported by her husband, Chriso, who shares her strong belief in the impact of her efforts. Together, they are blessed with a son named Abishai.
Dr. Farzana Khan | Head of prevention | Operation peacemaker
Dr. Farzana Khan, serving as the Head of Programs at Operation PeaceMaker, is driven by the belief that "Dangerous Freedom is preferable to Peaceful Slavery." Since joining the organisation in 2014, her commitment and expertise have profoundly impacted its operations and outreach.
Farzana holds a doctorate in political science, for which she was awarded a gold medal, and a postgraduate diploma in human rights. She brings a wealth of experience from her seven years with human rights organisations in Uttar Pradesh, where she developed her specialisation in constitutional and legal frameworks alongside international human rights mechanisms.Her professional and academic interests are deeply rooted in gender issues, patriarchy, identity-based violence, and laws affecting women and children. These passions not only inform her approach to program development but also enhance her leadership in managing the complexities of legal support and advocacy.
Since her early days at Operation PeaceMaker, Farzana has assumed responsibility for overseeing all centres in Hyderabad, Secunderabad, and Warangal. Her dynamic approach to capacity building for the PeaceMakers and her dedication to providing legal support to survivors of violence are integral to the organisation's mission and success.
KALPANA VINCENT | HEAD OF marketing and communications | my choices foundation
Kalpana has 20 years of experience in designing and delivering social impact strategies, campaigns and interventions across various sectors, including child protection, gender equality, public health, anti-trafficking, education and social policy.
Firmly grounded in behavioural science, she harnesses the power of people-centric storytelling, participatory design and strategic advocacy to drive systemic impact. She translates behavioural insights to inform message framing, narrative development and creative content that address complex development and humanitarian challenges. She has worked for different geographies as a television journalist, in-house communications practitioner and consultant, and her breadth of experience includes working for UNICEF, WHO, USAID, ILO, Global Fund to End Slavery, Humanity & Inclusion, national and international NGOs, social impact organisations, businesses, communication agencies and media houses in Asia, Europe, Africa and Americas.
She earned her Master’s in Communications and Journalism degree and Bachelor's degree in Visual Communication. Her specialist qualifications include Applied Behavioural Science, Digital Communications and Strategic Communications for Social Impact.
Srinivas Pappu | head of finance | my choices foundation
Pappu Srinivas is a seasoned finance professional with over 20 years of expertise in Finance Management, Financial Analysis, MIS Reporting, Treasury Operations, Auditing, and Fund Management. His work has been particularly impactful in the non-profit and NGO sectors, where he has developed a deep specialisation in FCRA regulation, compliance, and financial stewardship.
Currently serving as the Finance Controller at My Choices Foundation, India, Srinivas is responsible for driving financial strategy, ensuring rigorous compliance, and managing all key financial operations and reporting. His leadership ensures operational efficiency while maintaining full regulatory compliance.
Manjula vijay | HEAD OF data and human resources | my choices foundation
Manjula, currently serving as the Head of Resources and Data Management, brings a wealth of experience and passion to her role. Manjula is meticulous in handling all data across My Choices Foundation and human resources, contributing significantly to the organisation.
Manjula's journey towards advocating for gender equality and justice began in 2013 when she joined a feminist organisation. Since then, her commitment to the cause has only deepened. Recognizing the importance of empowering the next generation, she is dedicated to engaging with young children on issues of gender discrimination, equality, and violence against women, believing firmly that they are the hope for a brighter future.
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